A personal award for a beauty educator — judged on teaching quality and methodology, student results, and contribution to education.
A personal award for an entrepreneur who built and grew a beauty business — judged on achievements and growth, brand, innovation and leadership.
A personal award for a recognized professional — judged on expertise and mastery, recognition and authority, and contribution to the profession.
A category for a published beauty book or guide — judged on content and usefulness, quality and design, and proven value to readers.
For active full-service beauty salons — judged as a complete product: space and atmosphere, brand, quality of work, services, reputation and hygiene.